Shopify GA4 Tracking Issues After Checkout Extensibility

Checkout Extensibility can change how Shopify stores track orders, events, pixels, and GA4 data. This blog explains why tracking numbers may break after checkout changes and how a GA4 tracking audit can help find the gaps. It covers missing purchase events, wrong revenue data, duplicate tracking, pixel issues, attribution problems, and checkout event testing. Store owners can use this guide to review their analytics setup and keep sales data more accurate after migration.

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