According to a new report by Intel Market Research, the global movie merchandise market is poised for steady expansion as the growing popularity of blockbuster film franchises, digital fan engagement, and global e-commerce platforms continue to drive consumer demand for licensed entertainment products. According to recent market insights, the market was valued at USD 28.52 billion in 2024 and is projected to grow to USD 33.74 billion by 2032, registering a CAGR of 2.5% during the forecast period.
Movie merchandise includes licensed products inspired by film characters, props, logos, and cinem