What is Data Analytics, and How Does It Work?

What is Data Analytics, and How Does It Work?

In today’s digital era, data is everywhere. Every click on a website, every purchase made online, every social media post, and every customer interaction generates data. But raw data alone has little meaning unless it is properly analysed. This is where data analytics comes into play. Data analytics is the process of examining, cleaning, transforming, and interpreting data to discover useful information, draw conclusions, and support better decision-making. Businesses across industries rely on dat