What Is Extended Producer Responsibility (EPR) in India — And Why Businesses Can’t Ignore It Anymore

Most Indian businesses don’t learn about EPR from a policy update.

They learn about it from a notice, a delayed shipment, or a sudden question from an investor.

Sales are going well. Products are in the market.

Then someone asks, “Do you have EPR registration?”

That’s usually where the confusion starts.

Extended Producer Responsibility (EPR) isn’t a sustainability buzzword. In India, it’s a legal obligation. If you manufacture, import, or sell products that generate plastic